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Service Design Academy

Our lead consultant Katie Murrie was delighted to join expert colleagues and service design practitioners at the Service Design Conference at the beginning of October.

Bringing the best in our industry together to share service design knowledge and new cross-disciplinary methods and thinking The Service Design Global Conference more that met its promise of two days of interactive learning, keynote presentations and in-person and virtual networking.

The theme for this year’s Service Design Global Conference was Catalyst for Change. Our world is undergoing radical, disruptive changes at an accelerating speed. Innovation, digitalisation, and technological and environmental shifts are changing the way we live and work, transforming industry and reshaping consumer demands. Service transformation is at the heart of this change with impacts being felt through new and innovative service experiences that serve people, the planet, and the invigorated organisations that deliver them. 

The conference speakers addressed the question – how can service design be the ingredient that not only increases the rate of transformation but also improves its quality and impact?

Katie’s reflections:

Attending SDGC was an absolute delight. It was an incredible experience. The venue was quirky and inspiring, the speakers were top-notch, and the people were amazing.

Surprisingly, despite our strong relationship with SDN (Service Design Network), this was the first time I had attended the global conference in person. I can confirm that it was worth the 6 year wait.

Katie Murrie in checked hoodie with other SDGC speakers

From start to finish, the entire experience, was just a design dream and I cannot thank those involved in organising everything enough – I can only imagine the orchestration that went into creating such a wholesome experience for those in Berlin and those online, using the immersive platform Hopin.

Group of speakers on stage at SDGC23 event

One of the best things about the conference was the line-up of speakers. They came from all over the world and covered a wide range of topics related to SDN. The talks were informative and engaging, and the panel chats were particularly insightful.

But the real highlight of the conference for me was the people. I had the chance to meet and connect with so many talented and passionate people from the SDN community. It was inspiring to see how many people are passionate about what we are doing.

I’m excited to share more about my experience and reflections on the conference in a future post. Follow me on LinkedIn to stay tuned.

Katie Murrie's LinkedIn QR code