Service Design Academy

About us

People from across the world come to the Service Design Academy to learn how to design services well. 

Organisations collaborate with us to build capacity and resilience to solve problems and transform. 

Our accredited education programmes are developed for learners to grow as confident design thinkers and leaders.

We keep learning. We explore and learn from others. We research and test our ideas thoroughly, and take time to reflect and change.

How we do it

We use service design methods and collaborative approaches in everything we do. For us, service design is not just another discipline – it’s in our DNA. 

We connect theory with practical applications so learners can experience service design in action. Live classrooms, watch any time videos, buddy and teamwork, mentoring and case studies are all in the mix.

We design our courses with our customers after extensive user research.  We use the knowledge and experience of our partners at the Service Design Network to shape the learning we deliver.

We are trained to facilitate in highly collaborative and fully inclusive ways and have a wide range of creative tools to bring the service design mindset to individuals and organisations.


We think it’s important to share how we have reached this exciting stage in our history

Let’s connect.

We’re ready to lead you on your service design journey.


We are based in the Incubator at Dundee & Angus College’s Gardyne Campus. 

We deliver learning in state-of-the-art facilities with the support of the College’s services.

SDA is part of the global Service Design Network Academy Satellites, bringing thought leaders and delegates from all over the world to Dundee. 

COVID-19 update : due to the pandemic, our in-person courses are on hold.  They’ll take place when it is safe to do so.