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Service Design Academy

Grow your service design capability

SDA consultant John King presenting the iceberg challenge at a workshop

We believe that building skills and capability in service design goes beyond gaining knowledge. It involves applying learning with real examples and developing skills through your experience with others. 

If you are wondering how you can develop your skills further in service design or curious about how your colleagues could use service design to improve your organisation’s service offering, our open course programme can help.  

Service Design Academy courses follow a pathway, progressing from service design awareness to working and practitioner level.    

 
Raising awareness – Discover service design 
Building knowledge and skills – Introduction to tools and methods 
Putting service design into practice – Practical service design 
Developing your professional practice – Professional development award
 

Hear what our learners have to say:

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The practical approach to learning, the real world tools and templates we get to take away and their secret weapon - their facilitators! Energetic, engaging, super knowledgeable.

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The team at SDA brought skills, experience, innovation and enthusiasm by the bucket load……The feedback we have received from the community members who were trained and supported by SDA has been incredibly positive.

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A whole new way of doing things that will improve my working practices

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The practical exercises and real-world examples we worked on during the course have undoubtedly enhanced my understanding of service design and its applications. I'm excited to apply this knowledge to make a positive impact on the experiences of those I serve.

About our courses

In this 7-hour course, you’ll develop your awareness of the mindset, approach, and principles of service design. You will learn about the process used to design services, how to describe a service, and discover the relationship between services and you. 

Wednesdays 10 & 17 July 2024 

Thursdays 22 & 29 August 2024 

09:30 – 13:00

Live and online

Price: £250

Find out more and book here

This introductory course has been designed for you to grow your knowledge of the value of service design. You’ll learn how to engage with people, identify problems and create innovative solutions to bring plans into reality. 

4 x 3.5 hours

Thursdays 6, 13, 20 & 27 June 2024 

Wednesdays 4, 11, 18 & 25 September 2024

09:30 – 13:00

Live and online

Price: £595

Find out more and book here

This comprehensive 5-day introduction offers a hands-on, learn by doing insight into the process of service design. You’ll build on your existing knowledge and expand your toolkit to develop a deeper understanding of the service design process. 

Wednesdays 5 June – 3 July 2024 

Thursdays  24 October – 21 November 2024

09:30 – 13:00

Live and online

Price: £1795

Find out more and book here

In this accredited 6-month programme, you will learn-by-doing how to design better services for people. Here’s what you can expect from the course: 

  1. 1. Tools and Methods: learn about the tools and methods used in service design and how to
        use them in your job. 
  2. 2. User Research: how to do research to find out what people need from a service. 
  3. 3. Co-design: how to work with people who use services to design them together. 
  4. 4. Communication: learn how to talk about and reflect on your service design projects. 

13 August 2024 – 10 March 2025

28 January 2025 – 18 August 2025

Live and online

Price: £4200

Find out more and book here

2-day online masterclass

A course for anyone looking to improve their colleagues’ experience.  

To arrange a chat with our team to find the right course for you contact us info@sda.ac.uk  

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