Service Design Academy

Service Design for Impact – October Update

Picture of blue ocean with pumpkin face on stones

As we get ready for a programme of scheduled and customised training into 2024, we reflect on the importance of knowledge and skills gained in our workshops making an impact back in the real world.   

Making an Impact

We believe that our service design training should always be focussed on how it will be implemented and put into practice. Our learners and customers know we are all about action!

Building skills and knowledge should improve not only capability for individuals but the capacity for organisations to use service design. Not all our learners will change their job title to Service Designer, but everyone will have evolving mindset and confidence – focussing on people by asking questions, listening, and collaborating to design better services.

We’re working with forward thinking organisations who have different motivations for taking a service design approach – digital transformation, continuous service improvement, effective project management and customer engagement. They all share the purpose of becoming more focussed on understanding and defining problems by speaking to people, to then design better solutions with them.

This is demonstrated with the innovative project we are currently delivering in the South of Scotland with Dumfries and Galloway Local Employability Partnership. This has the critical goal of developing support services for families who continue to be adversely affected by the cost-of-living crisis.

Service Design Academy is training the workers involved directly in service delivery to connect with families to fully understand their challenges to then develop new ideas together with them.

We are energised by this service design for everyone approach. By building skills in how to listen to families, to gather and analyse data to evidence what change is needed, means this is a sustainable way of developing new services. The new skills and confidence grown through this training will benefit not just this programme but drive change in the future.

To ensure that training is sustainable and will make an impact, we are designing learning pathways with organisations in diverse sectors including IT Services, Higher Education, Health and Social Care. Each organisation is focussed on ensuring that their investment will reap positive rewards in delivering better, efficient and effective services.

Picture of beach with rainbow and canoe

Upcoming Courses - Book Now

7 hours
30th November and 7th December
09:30 – 13:00

This course meets a growing demand for a comprehensive introduction to the mindset, approach, and principles of service design.

This course is for anyone who wants to learn how service design can help them engage with people, solve problems, and bring ideas into reality.

Find out more about the course here

Book your place here

Four weekly 3.5 hour online sessions from 2 November 

This interactive online introductory course has been designed for you to grow our knowledge of the value of service design. You’ll learn how to use the process to understand problems, to then work towards solutions.

You will explore the relationship between information about people (data) and insights (the things we can learn).

Fully Funding places are available for people living and working in Tay Cities area.

More information about the course here

Book here 

The Professional Development Award starting on the 22nd January, is live and online with interactive learning labs. It offers you the benefits of one-to-one support with our expert team, learning resources in a dedicated digital space and the value of sharing your journey with other people developing their service design practice.

Every Professional Development Award delegate also benefits from a full membership with our partners’ Service Design Network for a year. 

Find out more about the only accredited PDA in Service Design and apply here:

Information on our Website and to Apply

Quote mark

Fantastic course…..

The best part? The feedback from the stakeholders involved has been very positive!

One of the major advantages for me as a leader in these initatives is the active involvement of stakeholders from the initial design phase right through to delivery.

Duncan Brown
Quality & Academic Standards Development Manager
Univesity of Dundee


You can find out more about the Service Design Academy and what we do to train and educate people to design better services here https://www.sda.ac.uk/

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