short courses

Inclusive and Accessible Design

Next course: 23rd March 2023

Inclusive product and service design is a simple concept really. It means factoring the needs of all different types of people with many different types of needs into our standard products and service offerings.

The Customer Perspective

If your company isn’t viewed as being inclusive, some customers simply will not spend their hard-earned money on your products and services. Forbes reported that 52% of all adult online consumers consider a company’s values when making a purchase. That rate is even higher among the Millennial and Gen Z generations, who are incredibly socially conscious in their purchasing habits. So, to maximise sales, build stronger customer relationships, widen the customer base, and ultimately enhance profit margins, companies must be inclusive.

The Business Incentive

In addition to the moral and legal arguments, there is a strong business case for providing appropriate and inclusive services – not least because inclusive access widens the customer base for any product or service, but also because avoidable errors cost more to resolve later in the process.

Making a business accessible increases profits as well as brand attraction:

  • 83% of people with access needs limit their shopping to websites and stores that they know are accessible
  • 86% of users with access needs would spend more if there were fewer barriers
  • The annual online spending power of people with access needs is now £24.8 billion in the UK.

Course details


Developed and designed with industry experts and those experiencing barriers every day, this short course introduces you to Inclusive Design and how the approach can be used to impact services, products, and experiences.


Delivered remotely over 2 days, these live and interactive sessions will cover:

Understanding Inclusive Design and accessibility

Day 1 introduces you to Inclusive Design and how the approach can be used to impact services, products, and experiences. We will cover the topic of accessibility to better understand the experiences of others and the barriers that might exist.

Developing and delivering inclusive practices

Day 2 gives you and your team the opportunity to reflect and work collaboratively. You will apply a variety of ideation tools to start developing ideas to improve your current approach. Progressing into project planning to begin your inclusive design journey.

Who is it for?

This course is for anyone who wants to improve the inclusivity and accessibility of their services, products, and experiences.

You will leave with an awareness of Inclusive Design and accessibility which will enable you to evaluate experiences for potential barriers. The overall outcome from the two days will be a plan for beginning to work more inclusively.

How will I benefit?

You will:

  • be introduced to the Inclusive Design approach and mindset
  • develop an understanding of the importance of accessibility
  • build an understanding of potential barriers for users
  • identify areas and opportunities for development within your current approach
  • collaboratively develop ideas and a roadmap to begin your inclusive design journey

The Details

2 live sessions 

10:00 – 16:00 GMT

Next Course

To be confirmed

Anywhere! Online course via Zoom and Miro



A quote from Raha Dadgar, User Researcher at Spotify on a bright yellow background with black text. The quote reads: "Being inclusive means not excluding any parties or groups. It means considering the needs and perspectives of others, taking into account their physical appearance and ability, cognition and education, socioeconomic status, and demographics such as age, gender, and ethnicity."
A quote from Ted Kennedy Jnr, Disability Rights Attorney & US Senatore on an orange background with black text. The quote reads: “Persons with disabilities present business and industry with unique opportunities ...... they’re a large consumer market eager to know which businesses authentically support their goals and dreams. Leading companies are accelerating disability inclusion as the next frontier of corporate social responsibility and mission-driven investing.”
A quote from Melanie Buset, User Research Manager at Spotify on a bright yellow background with black text. The quote reads: "Inclusive design is essential for social equity, but it also benefits businesses. By following inclusive design best practices, companies allow more people to use their products. This leads to better experiences for all because fewer are left out, improves user satisfaction, and increases company growth."


I want to book multiple places/pay by Invoice

Please contact us and we can arrange this for you.

If you’re booking a lot of spaces, you may want to talk to us about tailoring a course especially for your business.


SME’s and Levy Payers in Scotland can apply for funding for Service Design training through the Flexible Workforce Development Fund at Dundee & Angus College. Successful SME’s get £5,000 and Levy Payers have £15,000 to spend. To apply, contact the Business Partnerships team, email business@dundeeandangus.ac.uk or phone 01382 834874 

ITA Funding is available for this course

ITA funding is available to those who are over 16 and earn less than £22,000 per annum to allow them to access learning. If you have not already applied for ITA funding and for more information regarding ITA funding please go to MyWorldOfWork.

Will I be charged VAT?

As a provider of education, we do not charge, and you do not pay VAT for training with the Service Design Academy.

How do SDA Online Courses work?

Equipment: You need a computer with fast and reliable connection to the internet, webcam and a microphone and speakers or a headset.

Tools: access is easy and universal using industry-standard and web-based tools. We use Zoom with a secure educators account, exercises take place on Miro. Both tools are available through Chrome browser and we recommend using Chrome for the best experience.

Teaching: this is a live course, taught in real-time. It is not a self-paced, online tutorial but a highly interactive and fast paced course delivered by experts in the field of service design.


The Service Design Academy is the only organisation in the world accredited by the Service Design Network which means our courses are accredited by them and our Consultants are accredited to Master or Practitioner level. Your course certificate is accredited by SDA and the Service Design Network, a driver of global growth, development and innovation within the practice of service design.

Is the course taught in different languages?

All courses are taught in English and we recommend you have good basic English skills to get the most out of your course.

How can I contact you?

Call us on +44 (0)1382 448868 or email info@sda.ac.uk to find out how we can help you.