© 2020 Service Design Academy
Inclusive product and service design is a simple concept really. It means factoring the needs of all different types of people with many different types of needs into our standard products and service offerings.
If your company isn’t viewed as being inclusive, some customers simply will not spend their hard-earned money on your products and services. Forbes reported that 52% of all adult online consumers consider a company’s values when making a purchase. That rate is even higher among the Millennial and Gen Z generations, who are incredibly socially conscious in their purchasing habits. So, to maximise sales, build stronger customer relationships, widen the customer base, and ultimately enhance profit margins, companies must be inclusive.
In addition to the moral and legal arguments, there is a strong business case for providing appropriate and inclusive services – not least because inclusive access widens the customer base for any product or service, but also because avoidable errors cost more to resolve later in the process.
Making a business accessible increases profits as well as brand attraction:
Developed and designed with industry experts and those experiencing barriers every day, this short course introduces you to Inclusive Design and how the approach can be used to impact services, products, and experiences.
Delivered remotely over 2 days, these live and interactive sessions will cover:
Understanding Inclusive Design and accessibility
Day 1 introduces you to Inclusive Design and how the approach can be used to impact services, products, and experiences. We will cover the topic of accessibility to better understand the experiences of others and the barriers that might exist.
Developing and delivering inclusive practices
Day 2 gives you and your team the opportunity to reflect and work collaboratively. You will apply a variety of ideation tools to start developing ideas to improve your current approach. Progressing into project planning to begin your inclusive design journey.
This course is for anyone who wants to improve the inclusivity and accessibility of their services, products, and experiences.
You will leave with an awareness of Inclusive Design and accessibility which will enable you to evaluate experiences for potential barriers. The overall outcome from the two days will be a plan for beginning to work more inclusively.
2 live sessions
10:00 – 16:00 GMT
To be confirmed
Anywhere! Online course via Zoom and Miro
Please contact us and we can arrange this for you.
If you’re booking a lot of spaces, you may want to talk to us about tailoring a course especially for your business.
SME’s and Levy Payers in Scotland can apply for funding for Service Design training through the Flexible Workforce Development Fund at Dundee & Angus College. Successful SME’s get £5,000 and Levy Payers have £15,000 to spend. To apply, contact the Business Partnerships team, email firstname.lastname@example.org or phone 01382 834874
ITA funding is available to those who are over 16 and earn less than £22,000 per annum to allow them to access learning. If you have not already applied for ITA funding and for more information regarding ITA funding please go to MyWorldOfWork.
As a provider of education, we do not charge, and you do not pay VAT for training with the Service Design Academy.
Equipment: You need a computer with fast and reliable connection to the internet, webcam and a microphone and speakers or a headset.
Tools: access is easy and universal using industry-standard and web-based tools. We use Zoom with a secure educators account, exercises take place on Miro. Both tools are available through Chrome browser and we recommend using Chrome for the best experience.
Teaching: this is a live course, taught in real-time. It is not a self-paced, online tutorial but a highly interactive and fast paced course delivered by experts in the field of service design.
The Service Design Academy is the only organisation in the world accredited by the Service Design Network which means our courses are accredited by them and our Consultants are accredited to Master or Practitioner level. Your course certificate is accredited by SDA and the Service Design Network, a driver of global growth, development and innovation within the practice of service design.
All courses are taught in English and we recommend you have good basic English skills to get the most out of your course.