The Team
Service Design puts people first, using creativity to solve problems, challenge thinking and make lives better. We create an environment where people thrive and innovation happens.
Katie Murrie
Lead Consultant
SDN Accredited Master Trainer
Katie graduated in Law, before completing a Masters in Leadership and Innovation where she discovered her love for service design. Katie joined us when we launched, contributing to the co-creation of the course content for our PDA, and subsequently in our growth and development.
Jo McNicoll
Consultant
SDN Accredited Professional
Jo has a degree in Printed Textile Design, a Master of Design and a PhD. Jo has used her expertise and understanding of design thinking and service design in a number of roles including researching the movement, comfort and protection of ballistic wear for police officers.
Kim Anderson
Consultant
SDN Accredited Practitioner
Kim began her career in graphic design, after graduating with a degree in Computer Arts. It was taking part in design sprints that inspired her to learn more about design thinking, which led to her studying a Masters in Design for Business.
Janine Wilson
Consultant
After a long career in local government in various governance and change management roles, Janine gained an MSc in Design for Business. She now has a portfolio career as a Business and Service Design Consultant, running her own company, supporting us and working as a Non-Executive Director.
Careers
SDA is a team of highly curious, creative individuals committed to bringing exceptional service design learning experiences to everyone. If that sounds like you, we’d love to talk.
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