Service Design Academy

The Team

Service Design puts people first, using creativity to solve problems, challenge thinking and make lives better. We create an environment where people thrive and innovation happens.

Maralyn Boyle, woman with blonde hair

Maralyn Boyle

Business Manager

Following a 20-year career in senior sales management roles with local, regional and national newspapers, Maralyn led national corporate partnerships and special events with Glasgow Children’s Hospital Charity and Maggie’s.

Alison Duncan, woman with brown hair.

Alison Duncan


Alison has accumulated a wealth of administration experience through various roles in different campuses at Dundee and Angus College. She has worked with us since our inception and has been involved with all aspects, providing full administrative support.

katie bio image

Katie Murrie

Lead Consultant
SDN Accredited Master Trainer

Katie graduated in Law, before completing a Masters in Leadership and Innovation where she discovered her love for service design. Katie joined us when we launched, contributing to the co-creation of the course content for our PDA, and subsequently in our growth and development.

jo bio image

Jo McNicoll

SDN Accredited Professional

Jo has a degree in Printed Textile Design, a Master of Design and a PhD. Jo has used her expertise and understanding of design thinking and service design in a number of roles including researching the movement, comfort and protection of ballistic wear for police officers.

Kim Anderson girl with stripy top

Kim Anderson

SDN Accredited Practitioner

Kim began her career in graphic design,  after graduating with a degree in Computer Arts. It was taking part in design sprints that inspired her to learn more about design thinking, which led to her studying a Masters in Design for Business.

Janine Wilson, a woman with pink shirt

Janine Wilson


After a long career in local government in various governance and change management roles, Janine gained an MSc in Design for Business. She now has a portfolio career as a Business and Service Design Consultant, running her own company, supporting us and working as a Non-Executive Director.

Robbie Beautyman, man with black shirt

Robbie Beautyman


Robbie has a background in product design and business, developed through his studies in BSc (Hons) in Product Design and MSc Design for Business, and through running his own human-centred design consultancy service.

Connor Finlayson, person in green top with glasses

Connor Finlayson


Connor is interested in promoting service design as an approach that anyone can use to create inclusive and accessible content, services, and experiences that truly work for the people who interact with them. 

A headshot of John King. He is white, with short dark hair, brown eyes, and short facial hair. He is wearing a cream t-shirt and standing against a dusky blue backdrop.

John King


John couples a background in applied science with a love of service design, alongside 15 years of experience in teaching and coaching.


SDA is a team of highly curious, creative individuals committed to bringing exceptional service design learning experiences to everyone. If that sounds like you, we’d love to talk.