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The Team

Service Design puts people first, using creativity to solve problems, challenge thinking and make lives better. We create an environment where people thrive and innovation happens.

Maralyn Boyle, woman with blonde hair

Maralyn Boyle

Business Development Executive

Following a 20-year career in senior sales management roles with local, regional and national newspapers, Maralyn led national corporate partnerships and special events with Glasgow Children’s Hospital Charity and Maggie’s.

Alison Duncan, woman with brown hair.

Alison Duncan

Administrator

Alison has accumulated a wealth of administration experience through various roles in different campuses at Dundee and Angus College. She has worked with us since our inception and has been involved with all aspects, providing full administrative support.

katie bio image

Katie Murrie

Lead Consultant
SDN Accredited Master Trainer

Katie graduated in Law, before completing a Masters in Leadership and Innovation where she discovered her love for service design. Katie joined us when we launched, contributing to the co-creation of the course content for our PDA, and subsequently in our growth and development.

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Jo McNicoll

Consultant
SDN Accredited Professional

Jo has a degree in Printed Textile Design, a Master of Design and a PhD. Jo has used her expertise and understanding of design thinking and service design in a number of roles including researching the movement, comfort and protection of ballistic wear for police officers.

Kim Anderson girl with stripy top

Kim Anderson

Consultant
SDN Accredited Practitioner

Kim began her career in graphic design,  after graduating with a degree in Computer Arts. It was taking part in design sprints that inspired her to learn more about design thinking, which led to her studying a Masters in Design for Business.

Janine Wilson, a woman with pink shirt

Janine Wilson

Consultant

After a long career in local government in various governance and change management roles, Janine gained an MSc in Design for Business. She now has a portfolio career as a Business and Service Design Consultant, running her own company, supporting us and working as a Non-Executive Director.

Robbie Beautyman, man with black shirt

Robbie Beautyman

Consultant

Robbie graduated in 2018 with a BSc (Hons) in Product Design and then completed a Masters in Design for Business at the University of Dundee in 2019, setting up his own design consultancy during his postgraduate studies. 

Connor Finlayson, person in green top with glasses

Connor Finlayson

Consultant

Connor is interested in promoting design thinking as an approach that anyone can use to create inclusive and accessible content, services, and experiences that truly work for the people who interact with them. 

Careers

SDA is a team of highly curious, creative individuals committed to bringing exceptional service design learning experiences to everyone. If that sounds like you, we’d love to talk.