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Stories

Designing better futures with Dundee families

Service design is about understanding and addressing the real needs of people: developing solutions that are not only effective but also come from empathy, equity
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UX Conference

Perception v reality

Perception vs reality of what designers do Ernest Hemingway coined the phrase  “iceberg theory” as a writing technique where the writer only shares superficial details,
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SDA consultant John King presenting the iceberg challenge at a workshop

Grow your service design capability

We believe that building skills and capability in service design goes beyond gaining knowledge. It involves applying learning with real examples and developing skills through
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A group of people having a discussion during SDA 2023 workshop

What are the benefits of our service design qualification?

Are you aware of service design but have been wondering whether you want to develop your skills further in this field? Could it be helpful
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2 women having a chat in an open space environment

How can service design help project managers be more effective?

Bringing service design principles into project management can improve outcomes and lead to happy stakeholders. It offers project managers a toolkit that supports effective delivery.
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3 men looking at laptop

Why your People Experience matters

What does a good experience look like for the people you work with? The Service Design Academy can help you challenge your assumptions by understanding
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