© 2020 Service Design Academy
We are dedicated to supporting a growing community of change makers. We build the skills of design leaders and capacity in business to create better services and customer experiences.
Founded in 2017 we are based in The Incubator, Gardyne Campus, Dundee & Angus College. We offer unique learning journeys designed to connect theory and practical applications through a mixture of experiences, live classrooms, watch anytime videos, teamwork, mentoring and case studies.
The Service Design Academy is proud to be the first training organisation in the world to receive full accreditation from the Service Design Network (SDN).
We offer creative learning for change makers. Our courses have been designed, tried and tested by people like you. It’s not about hot air neither is it a talking shop – it’s about learning by doing.
We believe the ability to question, be curious and interrogate is as important as knowing the methods and mapping the journeys.
When your mission is to teach the world service design you need the best people driving your vision forward.
The Service Design Network (SDN) founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice.
It is the network for service designers across the globe.
In 2020, The Service Design Academy became the first organisation in the world to receive SDN Accreditation following a rigorous and in-depth audit.
Our Consultants, facilities and courses are recognised as an international provider of sector leading service design education.
It started with three enthusiastic and passionate ladies. They wanted to make education better for everyone. These three women were not afraid to ask and challenge, but they rarely found the constructive response they were after. They didn’t give up and kept reaching out through their networks of like-minded people who were truly committed to change education for the better. Their paths finally crossed at the Service Design Academy in Dundee. BOOM! Service Design in Education was born.
We’re ready to lead you on your service design journey.
Gillies need no introduction to many people in Tayside and the North-east of Scotland, as a well-respected family run furniture retail business. With a flagship branch in Broughty Ferry, they employ many loyal and long-serving staff who hold the company’s ethos of having strong customer relationships. The part Gillies plays …
What makes the Service Design Academy’s Professional Development Award in Service Design different? Lack of community, low engagement and often no incentive for completion. The world of online learning is becoming stale. We’re in a post-content doldrums. In the past, educational content was valued – it was expensive and relatively …
SDA Insights Vol 7 focuses on the Service Design Global Conference which took place on Thursday 21 & Friday 22 October. The newest member of our team, Robbie Beautyman, was a SDGC Conference newbie. We asked him about his favourite talks, key takeaways, and personal impressions of this year’s event. …