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The main goal of service design is to transform services. It puts people first, using creativity to solve problems and challenge assumptions. It creates environments where innovation happens.

We are dedicated to supporting a growing community of change makers. We build the skills of design leaders and capacity in business to create better services and customer experiences.

About us

Founded in 2017 we are based in The Incubator, Gardyne Campus, Dundee & Angus College.  We offer unique learning journeys designed to connect theory and practical applications through a mixture of experiences, live classrooms, watch anytime videos, teamwork, mentoring and case studies.

The Service Design Academy is proud to be the first training organisation in the world to receive full accreditation from the Service Design Network (SDN).

Courses

We offer creative learning for change makers. Our courses have been designed, tried and tested by people like you. It’s not about hot air neither is it a talking shop – it’s about learning by doing.

We believe the ability to question, be curious and interrogate is as important as knowing the methods and mapping the journeys.

Meet the team

When your mission is to teach the world service design you need the best people driving your vision forward.

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Accredited by The Service Design Network

The Service Design Network (SDN) founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice.

It is the network for service designers across the globe.

In 2020, The Service Design Academy became the first organisation in the world to receive SDN Accreditation following a rigorous and in-depth audit.

Our Consultants, facilities and courses are recognised as an international provider of sector leading service design education.

Service Design in Education

It started with three enthusiastic and passionate ladies. They wanted to make education better for everyone. These three women were not afraid to ask and challenge, but they rarely found the constructive response they were after. They didn’t give up and kept reaching out through their networks of like-minded people who were truly committed to change education for the better. Their paths finally crossed at the Service Design Academy in Dundee. BOOM!  Service Design in Education was born.

Let’s connect.

We’re ready to lead you on your service design journey.

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SDA Insights Special Edition – April 2022

Welcome to a special news edition of SDA Insights. It’s your round-up of exciting things happening at SDA and some noteworthy items that have captured our attention in the wider Service Design world. We know that your time is precious, so we’ll press on. EduJam is back …… In June …

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people sitting on chair holding posters

Are you neglecting your employee’s experience by focusing only on your customers?

It is easy to understand the direct impact of Customer Experience on business success.  If a customer isn’t happy, it’s likely you’ll never see or hear from them again.  But the relationship between happy employees and their impact on growth and business performance is less obvious.   Employee experience has never …

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An Innovation Framework to Support the Health and Wellbeing of Aberdeen’s Young People

Co-creating an innovative and sustainable framework to support community led projects through Service Design INDUSTRY* Education, Third Sector, Health, Wellbeing and Sports. The Challenge:  The Wood Foundation wanted to support the creation of a new framework for community led projects which connect, engage and support young people in new ways …

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