Due to current government restrictions, all learning is being delivered remotely at this time.

The main goal of service design is to transform services. It puts people first, using creativity to solve problems and challenge assumptions. It creates environments where innovation happens.

We are dedicated to supporting a growing community of change makers. We build the skills of design leaders and capacity in business to create better services and customer experiences.

About us

Founded in 2017 we are based in The Incubator, Gardyne Campus, Dundee & Angus College.  We offer unique learning journeys designed to connect theory and practical applications through a mixture of experiences, live classrooms, watch anytime videos, teamwork, mentoring and case studies.

The Service Design Academy is proud to be the first training organisation in the world to receive full accreditation from the Service Design Network (SDN).

Courses

We offer creative learning for change makers. Our courses have been designed, tried and tested by people like you. It’s not about hot air neither is it a talking shop – it’s about learning by doing.

We believe the ability to question, be curious and interrogate is as important as knowing the methods and mapping the journeys.

Meet the team

When your mission is to teach the world service design you need the best people driving your vision forward.

SDN Logo

Accredited by The Service Design Network

The Service Design Network (SDN) founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice.

It is the network for service designers across the globe.

In 2020, The Service Design Academy became the first organisation in the world to receive SDN Accreditation following a rigorous and in-depth audit.

Our Consultants, facilities and courses are recognised as an international provider of sector leading service design education.

Service Design in Education

It started with three enthusiastic and passionate ladies. They wanted to make education better for everyone. These three women were not afraid to ask and challenge, but they rarely found the constructive response they were after. They didn’t give up and kept reaching out through their networks of like-minded people who were truly committed to change education for the better. Their paths finally crossed at the Service Design Academy in Dundee. BOOM!  Service Design in Education was born.

Let’s connect.

We’re ready to lead you on your service design journey.

People sitting around a table

Welcome to SDA Insights. Take 10, catch up on all things Service Design.

We need each other more than ever right now! If we can focus on reaching out to connect with others and doing our best to be a good friend, our acts of kindness and connection ripple out and impact so many more people than we realise – and they also boost …

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words in coloured text

A service design led pandemic response gave Dundee & Angus College students the support they need

By Caron Sandeman, Service Design Manager “The right customer experience plan can be implemented quickly, saving time and creating organisational resilience” The week we started the Student Engagement & Service Development Project 2020 in response to the COVID pandemic at D&A College I read Andrea Cooper’s blog Working From Home. …

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Girls with Red t-shirts

“We can design better services to successfully secure funding”

In 2019/20 Jessica Chan, Business Development Manager at Shelter Scotland took a Professional Development Award in Service Design alongside five other Shelter Scotland colleagues. We spoke to Jessica to find out the impact that their programme of learning, funded by FWDF had on her, and the business. Why Service Design? “Shelter …

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