Service Design Academy

Jo McNicoll

Service Design Consultant


Jo has used her expertise and understanding of design thinking and service design in a number of roles including researching the movement, comfort and protection of ballistic wear for police officers.

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Before joining the Service Design Academy in 2018, Jo worked with V&A Dundee as the Design for Business Research Manager and taught design on a part-time basis at Duncan 0f Jordanstone College of Art and Dundee & Angus College.

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Accredited Professional

Jo is a Service Design Network Accredited Professional.


BDes (Hons) Textile Design – Degree of Bachelor of Design

MDes (Distinction) Design – Degree of Master of Design

PhD – Degree of Doctor of Philosophy

Advanced Diploma in Teaching in Further Education

A few favourite things