Service Design Academy

Welcome to SDA Insights Vol 2. Take 10, catch up on all things Service Design.

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As we all look to a post-Covid future, in a world that’s still uncertain and changeable, one thing is certain: compassion, creativity and collaborative problem-solving have never been more important. People with these skills are more and more in demand as business, local and national governments and the third sector seek to harness the power of service design.

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Our (only good) News piece this month focuses on service design jobs, but first …..

Great reads to put a spring in your step

“We need to stop designing faster and learn how to start designing less”


“Mezzanine levels in Service Design”


“Let’s stop talking about products and start taking about service design”


In case you missed it: This was Services Week 2021


(Only Good) News

Design for Recovery

THE V&A Dundee is to develop into a national centre for design over the next three years as Scotland recovers from the coronavirus pandemic.

The museum will work in partnership locally, nationally and internationally to position design as one of Scotland’s greatest resources and to develop the country’s design capacity. Supported by the Scottish Government, it will look at the role of design in Scotland’s long-term economic and social recovery from Covid-19. The Scottish Government is providing additional funding of £2 million a year for three years to support V&A Dundee’s operations as both Scotland’s design museum and centre for design.

Service Design Careers

We’ve been talking to Scottish Government who are kicking off a large recruitment drive to fill around 40 vacancies over the next few months. There’s a mixture of permanent/ pensionable, temporary and consultants’ posts. We’ll post links on our socials as an when they are advertised. If you don’t already follow us, we are on Twitter @SDA_Scot

If you’re looking for a job in Service Design, we’d definitely recommend https://www.servicedesignjobs.com/ one of the very few (if not only) job board focused only on Service Design, there are 173 open vacancies from across the globe listed there. Follow on Twitter @sdxjobs

Many of you reading this will either be in Service Design roles or looking to get a Service Design role. The problem is that many companies don’t even know they need Service Design roles, yet!.  So, if you want to be a Service Designer – and are still wondering where to start, Caron Sandeman, SDA Service Design Manager shares her thoughts with a few pointers:

“You don’t have to be a designer, but you do have to adopt design mindset and methods. Start identifying opportunities to test out service design methodology in your current workplace. Find ways to run rapid experiments, to show value, to get buy-in, and to creatively apply service design concepts to your area of focus. Engage others in what you bring and how you bring that, use maps for links and understanding and to show the value of service design. This will help you to shift personally and help to change mindsets.”

If you have questions about a career in Service Design or need support in raising awareness at work, the team are happy to have a cheerful chat with you. Please do contact us.

Design skills are becoming increasingly essential for careers in any sector. No matter your role or your organisation, you can apply a human-centred design thinking approach at work.

We’ve developed 4 2-day courses for those looking to take their first steps into service design. Demand has grown for these spring & summer courses for individuals and small corporate groups across all sectors. Participants will learn by doing in live online classrooms, to then apply new skills back in the workplace. These courses are for anyone

who hasn’t used Service Design Tools and Methodologies before and wants an energetic, hands-on and insightful introduction

who wants to drive innovation and problem solve on a whole different level

For the many who’ve navigated the path into service design roles without any accreditation then the Professional Development Award in Service Design is just right for you.  There are limited places available for our April 21 cohort.

All our courses are accredited by the Service Design Network guaranteeing you the very best service design education in the world.

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Events you won’t want to miss

Curious as to how design can enable a more sustainable business? Join Livework Studio’s webinar. Climate change has become impossible to ignore. Last year saw an explosion of commitments to zero carbon goals. The challenge for many organisations is translating good intentions into real change. This is where design comes in. 

Wednesday 17 March @ 10am


Service Design in Education Network‘s monthly Thinks and Drinks!

18 March: Thinks & Drinks organised by SDinEducation is a monthly gathering of service designers, subject experts, co-creators and education enthusiasts to share knowledge & ideas!


13 April: Learn about UX and service design research at this special UX Research & Strategy + Service Design Network crossover event with Erika Hall


22 April: Join FutureGov for Transitions 2.0 to hear the real stories of change shaped by the toughest challenges we’ve faced in a generation.


1 June: Service Design Day – Join the buzz and shake up the world


We’d love to hear if

This gave you a little lift, or if it didn’t do tell us why

You have an article to share with our community of changemakers

You have an event happening and want to spread the word

You’d like to talk about any of our courses or business course funding opportunities


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